Last updated: 16 December 2018
By Maynard Paton


All Sendy Costs Explained


This page describes how I have calculated the real-life costs of buying, installing and running Sendy to grow your WordPress mailing lists.

Note:

All products and services mentioned below are sold in USD and the USD figures are shown with no further adjustment. The GBP figures have been translated at £1:$1.25, with VAT at 20% and a 3% non-sterling transaction fee for credit-card payments applied where necessary. 


Summary tables

This first table summarises the initial set-up costs involved with Sendy:

Item

Headline Cost (USD)

Real Cost (GBP)

Software

$59

£49

Server

$0

£0

Installation

$0

£0

Plugin (optional)

$15

£13

Total

$59 - $74

£49 - £62


This second table summarises the ongoing running costs involved with Sendy:

Item

Headline Cost (USD)

Real Cost (GBP)

Software (optional)

$15

£12

Server

$72

£69

Installation

$0

£0

Plugin (optional)

$87

£72

Total

$72 - $174

£69 - £153


The details of each item follows:

The software: Sendy

Your initial Sendy licence costs $59, which equates to £47.20 + £1.42 credit-card fee = £48.62.

Sendy was launched during 2012 and has since witnessed two major upgrades. Major upgrades incur an additional licence payment of $29, which equates to £23.20 + £0.70 credit-card fee = £23.90. 

I have assumed a major Sendy upgrade continues to occur every two years, so my estimated annualised cost is £11.95. 

Between major upgrades, Sendy has released numerous minor upgrades that are FREE.

There is no obligation to upgrade to a new version of Sendy.

There are no VAT adjustments to Sendy’s pricing.

The server: Amazon Web Services (AWS)

I have described AWS’s costs on my What AWS Costs page.

The installation:  My Installing Sendy (and Virtualmin) on AWS guide

I have assumed you will follow my FREE Installing Sendy and Virtualmin on AWS guide and therefore your installation costs should be zero.

After completing the installation, upgrading your Sendy software to reflect new updates is very straightforward and should cost you nothing. Here are the full Sendy upgrade instructions.

The plugin: GPL Vault

A monthly subscription to GPL Vault is $14.97, which equates to £11.98 + £0.36 credit-card fee = £12.34. 

An annual subscription to GPL Vault is $87, which equates to £69.60 + £2.09 credit-card fee = £71.69.

I have deemed a GPL Vault subscription to be optional, as free plugins are available to connect WordPress to Sendy. Also, you may already own one my of recommended premium plugins. 

There are no VAT adjustments to GPL Vault’s pricing.

If you have any questions or comments about this page, please let me know so I can keep this website as helpful as possible.

Happy blogging! 

Maynard Paton

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I Switched To Sendy... and Cut My Bill By 90%! 

Moving *away* from MailChimp is definitely a money-saver. I switched to Sendy & Amazon SES and cut my bill by 90%…

Mattias Geniar, @mattiasgeniar , Sendy customer

MailChimp 'Disruptor'.  $59 One-Off Fee.  Full Refund Available.